22.Corporate Agony Aunt, Headhunted by Gary Neville, From Overdelivering to The Overlap: Izzy Panton

In this episode of Greater Manchester’s Greatest Minds, we sit down with Izzy Panton—strategist, speaker, personal brand advocate, and proud Bury native—whose unconventional path from enterprise rentals to executive roles, viral TikToks, and media partnerships is anything but ordinary.

Izzy opens up about growing up with strict parents and the pivotal moment when she realised she didn’t need permission to take up space. She shares how hard work, relentless self-belief, and leaning into her unique identity helped her break through rooms where she didn’t initially belong.

From renting cars in Bolton to leading recruitment at UA92 and now heading up sponsorships for The Overlap, Izzy’s story is a masterclass in knowing your worth, building your personal brand, and redefining success on your own terms.

She talks candidly about career pivots, navigating impostor syndrome, what it really means to build a legacy, and why stepping back after becoming a mum became the biggest power move of all.

🔗 https://www.linkedin.com/in/isobelle/